Ideas / Tuesday + Friday
Thinking in public.
AI helps research and structure each draft. Editors approve every language independently before publication.
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AI & strategy · 2026-08-18
A brand does not need more AI. It needs a better decision.
How to tell useful automation from an expensive distraction before writing a single line of code.
Podcasts · 2026-08-14
A podcast works better when it stops being treated as content
Format, ritual and distribution turn isolated episodes into an audience product.
Tourism · 2026-08-11
A destination is chosen long before a reservation
The digital experience is part of the journey: these signals create desire and trust.